Use Data to Connect & Inspire
Growth is the mantra for your sales and marketing teams. And the key to growth is creating outstanding experiences for your customers and prospects. In today’s world of digital commerce, this means using the data you have to unlock the truth about your customers. There’s a new art to making connections through data and building relationships on a broad scale. And leading marketers are making this new art a successful reality.
Improve Your Sales & Marketing Performance
Leveraging data and insights from the Dun & Bradstreet Data Cloud, our Sales and Marketing Solutions help optimize your data, analyze and segment key markets, target and engage prospects across channels, and access critical sales intelligence to close more business faster.
Central to the Data Cloud is Live Business Identity, a comprehensive and continually updated view of business relationships, delivering identity through the Dun & Bradstreet D-U-N-S® Number. It also provides valuable sales and marketing intelligence such as hierarchies and analytical insights including predictive and propensity indicators enabling the seamless integration of information across your entire organization.
Growth over two years by sourcing net new companies and contacts
ROI delivered based on orders won
Grow Your Most Valuable Relationships
Find your most valuable customers and prospects with precision, engage them with personalized content and accelerate pipeline with sales intelligence. By enabling your teams with the right data for every step of the customer journey, you can grow relationships at a speed and scale never before possible. Our solutions deliver a unified view of your customers, deep insight into their needs and seamless integration with partners to make the most of every interaction.
Analyze and Identify Customer Profiles
Create a common data foundation to develop more impactful go-to-market strategies.
Forrester states 80% of firms struggle to manage the volume, variety, and velocity of their business data. This can result in missed opportunities and lost revenue, which is why it's so critical to create a unified view of your data and enable teams to identify ideal prospects and segment key markets.
Target Audiences Across Channels
Improve ROI and drive growth with consistent online and offline audience targeting.
Top-performing organizations leverage business data and analytics as a competitive advantage to accelerate the buyer’s journey. That starts with identifying and targeting the right audiences across channels, creating personalized buying experiences, and aligning sales and marketing more effectively.
Engage and Nurture Your Prospects
Nurture the right prospects across channels to accelerate the buyer’s journey
According to the Winterberry Group, 85% of firms struggle to consistently identify target audiences across media channels – including websites. This means missed opportunities to accelerate and personalize the buyer’s journey, which is why identifying accounts across channels is critical.
Empower Sales to Close Business Faster
Help increase the average deal size and convert more sales leads into customers.
40% of B2B marketers don’t feel their sales teams have the right account intelligence to engage successfully with prospects and sales leads. With access to quality leads and deep company intelligence, sales teams will be empowered to spend less time searching and more time selling.
frequently asked questions
I want to have an insight into cross-sell and upsell possibilities at my customers
It is a recognised fact that attracting a new customer costs five times more than keeping an existing customer. But are you aware that there are often many opportunities among your existing customers?
Insight into corporate group structures
Perhaps your sales volume to a very large company is relatively small. Or your 'small customer' may turn out to be part of a large corporate group. You can use information from D&B to expose new opportunities and possibilities in your existing customer portfolio. Their likelihood of success is much higher than that of cold leads. The additional data in the D&B database clearly shows what your 'share of wallet' is among your customers and which customers deserve more time and attention. D&B's corporate linkage clearly show where your further opportunities lie. If your customer is part of a larger whole, such as a corporate group structure, the businesses in that group are also more likely to be interested in your products and services. You already have an ideal reference. Make better decisions by leveraging D&B corporate linkage to increases the effectiveness of your marketing efforts.
Cold acquisition is difficult. Why not use the contacts you already have? There are often many opportunities among existing customers.
Utilise the full potential of your existing customers.An existing customer will be more willing to purchase additional services from you than from another supplier.
The more you know about your customers, the more you can be of service to them. Moreover, you increase their loyalty and identify new opportunities.
Share of wallet
What is your turnover within the entire corporate group structure? Who are your strategic customers and which customers could you expand?
Value Added Sales Solution
To help you easily make sense of, benefit from and track all this data in the way that best suits your needs, we also provide an extensive portfolio of Sales & Marketing Solutions including: