Careem eyes financial services in the cash-based Middle East says CEO
Ride-hailing app Careem has benefited from the overall lack of credit card penetration in the Middle East by allowing other businesses to leverage its payment capabilities, according to CEO Mudassir Sheikha. In an interview with CNN, Sheikha said that in the case of Careem, its own data shows that 90 percent of all daily transactions are in cash. According to the report, only 2 percent of the $1.8 trillion in consumer spending is spent online.
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