Almost everyone is familiar with the image of the eccentric fortune-teller gazing into her crystal ball to boldly predict the future. In the business world, teams of analytic experts are doing this everyday; they’re just using data instead of a crystal ball to get a glimpse into the future. Thanks to advanced analytics, organizations are able to understand potential outcomes and evaluate how issues can be addressed. By generating predictive models based on all the data being captured, a new level of transparency and foresight has been created that helps shape future business strategy based on historical trends. Read more
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