When thinking about master data management (MDM), what’s ultimately needed to keep the business infrastructure from crumbling is clean, unified, well-governed, expertly-stewarded master data content. When trying to span the chasm between sales and marketing, or finance and operations, or enterprises across a value chain – there is only one thing can truly bridge them all in an integrated way: master data. While workflows and processes may be designed for optimal efficiency, the success of those implementations is predicated on the quality of the data that is within them. Simply put – dirty data clogs process pipes. No matter how good your MDM strategy is, resources are wasted if the data in your systems is inconsistent and doesn’t connect.As you look at any MDM program, your data is what makes your software effective. Strong master data content can help strengthen the foundation of your strategic objectives and provide a reliable foundation for enterprise growth. Read more
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