We do business in an era of digital dystopia. In many areas of the modern world, our relationships are now defined in part, if not in whole, by digital transactions. Our words, our ideas and our very identities infiltrate the digital landscape—leaving trails of data as pen marks recording pieces of our legacies on the world around us. These marks reach faster, further and at a higher velocity than light itself, and they accumulate around us in piles of structured and unstructured data. But, is this data truly bringing the world closer together? Airbnb owns few assets and no hotels. In short order, Airbnb will pass Hilton Worldwide and InterContinental Hotels Group as the largest hotelier in the world. Its operating model is based on the digital exchange of data. A room owner has a room to rent. A renter needs a room for a night. Owner lists the room. Renter selects room, pays and stays. Read more
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