Marketing & Sales

How to Improve the Credit + Sales Relationship
02/03/2021 By CRIF DnB in Marketing & Sales
How to Improve the Credit + Sales Relationship

Best Practices for Credit + Sales Collaboration Ah, the credit and sales relationship. We’ve talked about this for years at Dun & Bradstreet,...

Leverage Strong Partnerships + Data To Boost Your Performance
09/06/2021 By CRIF DnB in Marketing & Sales
Leverage Strong Partnerships + Data To Boost Your Perform...

An Ecosystem Approach To Data for End-to-End Solutions “What’s in your stack?” “How deep is your stack?” “My stack is not efficient at...

5 Shocking Stats About The State Of B2b Marketing Data
07/15/2021 By CRIF DnB in Marketing & Sales
5 Shocking Stats About The State Of B2b Marketing Data

Results from the 6th Annual B2B Marketing Data Report B2B organizations are turning to data to accelerate the buying journey and achieve...

3 Modern Tactics For Scoring Last-minute B2b Sales
09/06/2021 By CRIF DnB in Marketing & Sales
3 Modern Tactics For Scoring Last-minute B2b Sales

Closing Strong – Without Losing Friends (or Clients) in the Process The quarter is about to end, and you’re scrambling to close those...

Advertising Fraud Is Killing Your Marketing – But You Can Stop It
09/06/2021 By CRIF DnB in Marketing & Sales
Advertising Fraud Is Killing Your Marketing – But You Can...

How Data is Aiding the Fight Against Ad Fraud Concerns over advertising fraud are on the rise, and with good reason. The amount of lost revenue...

The Tipping Point for B2B Programmatic Advertising
07/13/2021 By CRIF DnB in Marketing & Sales
The Tipping Point for B2B Programmatic Advertising

The past year has been a defining moment for B2B’s adoption of programmatic ad buying. B2B companies have become more...

Mission Possible: Personalized B2B Marketing in the Age of Colossal Data
11/28/2016 By CRIF DnB in Marketing & Sales
Mission Possible: Personalized B2B Marketing in the Age o...

If you’re not confused about how to “do” personalization, you’re not paying attention. Business-to-business (B2B) marketers who strive to...

B2B Industry Pressures Shaping the Next Decade of Agency-Client Relationships
07/28/2021 By CRIF DnB in Marketing & Sales
B2B Industry Pressures Shaping the Next Decade of Agency-...

The pressure is on. Marketing and advertising technologies – affectionately referred to as “MadTech” – are transforming the...

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