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B2B Industry Pressures Shaping the Next Decade of Agency-Client Relationships
04/15/2023
B2B Industry Pressures Shaping the Next Decade of Agency-...

The pressure is on. Marketing and advertising technologies – affectionately referred to as “MadTech” – are transforming the...

5 Shocking Stats About The State Of B2b Marketing Data
04/15/2023
5 Shocking Stats About The State Of B2b Marketing Data

Results from the 6th Annual B2B Marketing Data Report B2B organizations are turning to data to accelerate the buying journey and achieve...

The Tipping Point for B2B Programmatic Advertising
12/12/2022
The Tipping Point for B2B Programmatic Advertising

The past year has been a defining moment for B2B’s adoption of programmatic ad buying. B2B companies have become more...

Advertising Fraud Is Killing Your Marketing – But You Can Stop It
12/12/2022
Advertising Fraud Is Killing Your Marketing – But You Can...

How Data is Aiding the Fight Against Ad Fraud Concerns over advertising fraud are on the rise, and with good reason. The amount of lost revenue...

Leverage Strong Partnerships + Data To Boost Your Performance
12/12/2022
Leverage Strong Partnerships + Data To Boost Your Perform...

An Ecosystem Approach To Data for End-to-End Solutions “What’s in your stack?” “How deep is your stack?” “My stack is not efficient at...

3 Modern Tactics For Scoring Last-minute B2b Sales
12/08/2022
3 Modern Tactics For Scoring Last-minute B2b Sales

Closing Strong – Without Losing Friends (or Clients) in the Process The quarter is about to end, and you’re scrambling to close those...

Mission Possible: Personalized B2B Marketing in the Age of Colossal Data
12/05/2022
Mission Possible: Personalized B2B Marketing in the Age o...

If you’re not confused about how to “do” personalization, you’re not paying attention. Business-to-business (B2B) marketers who strive to...

How to Respond to Supply Chain Disruption? Disrupt It
11/30/2022
How to Respond to Supply Chain Disruption? Disrupt It

Improve N-Tier Supplier Visibility Slowing down the supply chain disruption pace is not likely to happen anytime soon.  Many clever companies...

How to Improve the Credit + Sales Relationship
02/03/2021
How to Improve the Credit + Sales Relationship

Best Practices for Credit + Sales Collaboration Ah, the credit and sales relationship. We’ve talked about this for years at Dun & Bradstreet,...

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